Community Managers in the New World Order

This week’s online marketing minute is dedicated to the creation of a new role within PR/Marketing companies and within organizations with an eye on the future of online PR management. It is the role of community managers as front line defenders of brand and awareness within segmented groups of consumers and constituents. They are the troops who maintain “ground truth” as they say in wartime. They know and understand who is saying what in online forums, chat, blogs and social communities and further they know how to approach these individuals to get to root cause of dissent and can skillfully manage amicable resolutions to issues and concerns of the brand within these influential market segments. They are front line defenders of your company’s social equity.

Brian Solis, was recently quoted as saying, “Engage or Die” in his Manifesto for Integrating Social Media into Marketing.

In order to properly monitor, quantify and manage ongoing brand management an organization now must choose to engage and embrace social media or suffer it’s wrath.

There is ever increasing dialogue created by consumers who are adept in social media, connected via numerous social communities and forums, manage varying degrees of influence (what I term Social Equity) in diverse market segments and have plenty to say about companies and products they love or love to hate.

This is where a relevant solution comes into play I’ve termed it YouRelations. And it speaks directly to what other Online PR professionals have tagged as the dialogue and management of social communities and influencers within them.

The future of community managers and the evolution of YouRelations is wide opened and we stand on the precipice to our collective future. The truth all companies must face is communities are out there; their influence and communication power is pervasive. Now is the time to engage or die by the way side as evolution takes form and communications management takes on a new reality.

You must ask yourself, am I prepared or am I leaving this up to others to define the future of my brand and organization?

Stay tuned for a call for Community Managers across the globe by socialFIEND. Keep an eye on our YouTube channel for details.

Kenneth Knapp
Founder/CEO
socialFIEND