Close the Loop and Win!

One of the latest old/new techniques being purported across the netisphere currently revolves around surveys. 

Numerous emarketers are driving webinars relating to this hot topic.

This current drive brings up an old school methodology from Public Relations that is quite relevant and needed in all marketing endeavors and that is "feedback."

Mike Long of Magic fame is presently launching his Area51 marketing group.  All of which offers throughout a steady availability of feedback screens as you access and view his many informative videos relating to emarketing tactics and business building strategies.

Mike has emphasized the relevance of his consumers feedback in the creation and deployment of future endeavors.  User feedback gives Mike and others like him a real time view of user opinion and desires.  It enables his group to drive products and services that are currently relevant to his primary customer base.  It also enables him to develop new future project concepts based on questions or responses he receives.

One of the keys to his strategy is that he and his company actually monitor real time these questions and feedback posts.  Why?  Because they are the clearest view of the mind of your most critical asset; your customer.

I applaud Mike's use and dedication to this strategy and know this critical feedback loop is pivotal in his long term business development.

So why would a company launching an online social campaign care about what their users are saying?  As I stated above without listening to your customers you lose out on important relevant topics, ideas, planning and business development opportunities.  

A tertiary use of these comments and questions may also define a more rabid user group within your greater mass database.  consumers who identify with a specific brand are far more likely to take time to share, question and dialogue with companies they feel passionately about.  These may become your greatest advocates and best fiscal supporters if you listen, react, communicate and answer. 

Close the loop to stay in touch and build a broader connection to your greatest supporters and customers.

Here's To Your Success!

 

Kenneth "socialFIEND" Knapp 

CEO, socialFIEND.com